Study Details
Go to the website with the picture you want to use. To copy the URL, right-click on the picture. Click Copy image address. Go to Google Images. Click Search by image. Click Paste image URL. In the text box, paste the URL. Click Search by image. The technique is a much more advanced version of the original Deep Dream approach. It is capable of using its own knowledge to interpret a painting style and transfer it to the uploaded image.
- An online survey was conducted with consumers who had searched online for a restaurant or hotel within the previous 30 days (using any device).
- A total sample of 1201 respondents wascollected between July 21st and August 2nd, 2015.
- Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to include basic info, photos and/or a virtual tour (the same media were used to create each version).
- Respondents were asked to view one of the different versions for each business (in a randomized order). Each respondent viewed:
- 1 hotel listing + 1 restaurant listing; and
- 1 listing with a virtual tour + 1 listing without a virtual tour.
- Note: Presentation of alternate listings were randomized evenly and consistently throughout the field.
- After viewing each listing, respondents were instructed to rate their interest in booking a reservation.
- Ratings for alternate listings (with a tour versus without) were aggregated to understand the impact of virtual tours on interest in the featured business.